You may have heard all of the buzz around collagen and the benefits you can derive – firmer skin with fewer lines and wrinkles, improved elasticity, hydration and density. Who doesn’t want to look better naturally as you age. I know I do!

While women tend to be the ones who seek out what is new in the health market, MEN – collagen is just as important for you. Read on to find out why.

Collagen isn’t just a supplement to help you to look better on the outside – it benefits areas in your body you might not see but can certainly feel – creaky, painful joints, reduced muscle tone, fragile tendons and ligaments and brittle bones.

Collagen (kolla – glue, gen – producing) is the most abundant protein in your body and is found in your skin, muscles, cartilage, tendons, bones, organs, arteries, intestinal lining and even your cornea. Remember that delicious steak you ate

last night? Your digestive system breaks down the protein in that steak to amino acids that the body uses to create hormones, enzymes, antibodies and the structural components of your body. Collagen is a structural protein that gives strength and resilience to all of the connective tissue that holds you together and keeps you standing upright. When you start to notice wrinkles and sagging skin, painful joints or loss of muscle tone, you know you have lost collagen.

If your goal as you age is to:

• Slow aging of your skin while maintaining strong nails and healthy hair
• Support cartilage repair and reduce inflammation in your joints
• Maintain strong, healthy bones
• Increase muscle growth and strength
• Reduce the risk factors associated with heart disease

then adding collagen to your daily routine may be just the answer.

Today, there are many ways you can consume collagen.

Read on for more PRIME TIPS on collagen.